--- title: Introducing RateFlow | The Ultimate Developer Tool for Lending Companies! description: BankingBridge RateFlow is a developer tool built for lenders looking to build their own in-house applications that require real-time interest rates, loan option selection, and/or payment calculations. RateFlow simplifies and quickens the app development process for CIOs, CTOs, and their staff. image: https://blog.bankingbridge.com/hubfs/Stock%20images/Save%20Your%20Time.%20Motivational%20Quote%20Hand%20Drawn%20on%20Chalkboard.%20Blurred%20Background.%20Toned%20Image..jpeg --- [![BankingBridge Logo](https://blog.bankingbridge.com/hs-fs/hubfs/120073870_3646392628705732_2914205025119012430_n%5B48160%5D-2.png?width=200&height=200&name=120073870_3646392628705732_2914205025119012430_n%5B48160%5D-2.png "BankingBridge Logo")](http://www.bankingbridge.com) - [Home](https://bankingbridge.com/) - [Lenders](https://bankingbridge.com/lenders) - [Realtors](https://bankingbridge.com/) [![Learn More](https://no-cache.hubspot.com/cta/default/3928397/db4f0bdd-e9a0-441a-8bf1-28ea8f51ee62.png)](https://cta-redirect.hubspot.com/cta/redirect/3928397/db4f0bdd-e9a0-441a-8bf1-28ea8f51ee62) # BankingBridge Blog ## [Introducing RateFlow | The Ultimate Developer Tool for Lending Companies!](https://blog.bankingbridge.com/introducing-rateflow-the-ultimate-developer-tool-for-lending-companies) Feb 9, 2018 12:50:52 PM / by [Ari Goodstein](https://blog.bankingbridge.com/author/ari-goodstein) - [Tweet](https://twitter.com/share) ## Meet RateFlow The mortgage industry is a wild, changing place for a CTO. Fintech has become the new hot button, and lenders are rushing to deliver the “Ultimate Banking Experience”. At the same time, digital security is at its most perilous time in its history. Failing to be up to date on new threats and preventative measures could mean certain disaster for a lender’s business and its customers. So in the midst of implementing an online loan approval platform, a mobile origination application, and keeping the latest malware from learning all your customer’s social security numbers, marketing wants you to build an application that generates real-time rates and pricing into their latest digital marketing collateral!   ![RateFlowInfographicEDITED.jpg](https://blog.bankingbridge.com/hs-fs/hubfs/RateFlowInfographicEDITED.jpg?width=711&height=1132&name=RateFlowInfographicEDITED.jpg)   The uninformed person would assume this a simple task, but as you begin to map out the workflow and required workflow, you realize that doing this project is going to require a lot of time, capital & resources. Here are just some of the processes that this is going to require: - Connect to secondary loan marketplace (ie Optimal Blue, Mortech) - Builds pricing models & templates for each loan option - Decides which pricing model to use for each call based on context - OTB interface for sales & marketing to configure loan options - Identify all appropriate variables to push and call for each template - Intuitive pricing engine manages all models, context & variables to accurately push & call the desired data - Prioritizing raw data to fit the context - Formatting prioritized context to fit any formatted content/UI - Ensures all final output adheres to RESPA compliance - Protects the application from errors & breaks Topics: [Product Features](https://blog.bankingbridge.com/topic/product-features) ![Ari Goodstein](https://app.hubspot.com/settings/avatar/85bb157a525efcebea0edd8d9de52f6a) #### Written by [Ari Goodstein](https://blog.bankingbridge.com/author/ari-goodstein) ### Subscribe to Email Updates - Recent - Popular - Categories ### Lists by Topic - [Tips & Tricks (6)](https://blog.bankingbridge.com/tag/tips-tricks) - [Mortgage Marketing Ideas (5)](https://blog.bankingbridge.com/tag/mortgage-marketing-ideas) - [Insider (4)](https://blog.bankingbridge.com/tag/insider) - [Millennials (3)](https://blog.bankingbridge.com/tag/millennials) - [Product Features (2)](https://blog.bankingbridge.com/tag/product-features) - [Press Release (1)](https://blog.bankingbridge.com/tag/press-release) ### Posts by Topic - [Tips & Tricks (6)](https://blog.bankingbridge.com/tag/tips-tricks) - [Mortgage Marketing Ideas (5)](https://blog.bankingbridge.com/tag/mortgage-marketing-ideas) - [Insider (4)](https://blog.bankingbridge.com/tag/insider) - [Millennials (3)](https://blog.bankingbridge.com/tag/millennials) - [Product Features (2)](https://blog.bankingbridge.com/tag/product-features) - [Press Release (1)](https://blog.bankingbridge.com/tag/press-release) see all ### Recent Posts #### About Us We believe that lenders should be able to promote themselves as easily and effectively as any other business. Founded by Banking and Software Executives, our vision is to restore simplicity and integrity as the cornerstones of the loan purchase experience. So we make software that makes it easy and safe for lenders and realtors to effectively co-market on digital and social media. [Learn More](https://www.bankingbridge.com) #### Links #### Contact Us [jimmy@bankingbridge.com](mailto:jimmy@bankingbridge.com) 45 SW 9th Ave Miami, FL 33130 Copyright 2026 | Designed with by [HubSpot](https://www.hubspot.com)