Though the misconception that it requires a 20% down payment to buy a home is prevalent, there are many facts that offer great prospecting opportunities for lending companies, loan officers and their referral partners:
All these stats make for target-rich prospecting surroundings for repeat and referral business: An increasing number of homeowners using PMI means more people will need the insight and expertise of mortgage and property professionals to reveal them when - and - how - to eliminate that portion of the monthly home payment. This confluence of states makes sharp, consistent post-close advertising crucial.
Doing a fantastic job for a borrower is the most basic aspect of developing and growing a good practice; however, memories fade as time passes, so referral and repeat business takes more effort. Simply reminding past customers about a fantastic experience may not be enough to inspire them to cite you to some friend or coworker searching for a mortgage nonetheless, the fact that you were instrumental in rescuing somebody real dollars catapults you - and your service - to an entirely different level.
Are you working with your Realtor partners to promote and educate first-time homebuyers? How are you reaching Millennials.